Brenda Nicole Tan

Programmer, user interface designer, copywriter, psychology enthusiast.

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Hello, I want to transform this world with happy things.

I get ideas in the randomest of places (like the toilet) and each time I get a new brainwave, I get antsy till I get to execute it for real.

I first experimented with code when I was 10, and had my first website when I was 11. Today, I am a co-founder at Gametize, a company that aims to bring fun to everyday life by combining game psychology with technology. (We call it 'gamification'.)

Oh hello, that's me!

I design to make people happy.

In problem solving mode.

In my ideal world, people should not be frustrated or intimidated by technology, that's why I choose to handle the frustrating aspects so you don't have to.

I believe the best designs are invisible1, although I occasionally like to add little surprises to delight.

invisible1: Feels so natural, you wouldn't even notice it.

Tools of the trade:

My trusty pen and paper
Adobe Photoshop
HTML 5 + CSS 3
Javascript and jQuery, a Javascript library

I develop for stability, speed and maintainability.

I nitpick at my code just like how I pick beansprouts off a plate of fried noodles. I'm a huge fan of object-oriented programming and code reuse. I spend hours writing code, and even more hours trying to optimize them. Spaghetti code is my nemesis and the villian of my nightmares.

The benefit for you? Things load faster. Yippee!

Tools of the trade:

Java and PHP for web application development
Java for mobile app development (Android - I love Android Studio... sometimes)
React Native for multi-platform mobile development

Stickler for optimized code.

I express through writing and photos.

Going bonkers with the camera.

I have been blogging since 2001, and trigger-happy since 2003. I'd consider my writing style to be introspective, with a tinge of humour.

Yes, I write copy too. My mantra is simple - sell benefits, not features.

And I'll try not to be too long-winded.

Tools of the trade:

Wordpress (Oh, how I love you!)
Evernote
Olympus OMD EM-10
Apple iPhone X

I also love ...

 
Pushpin Pushpin Pushpin
Sticky tape
Stargazing
Stargazing
Sticky tape
Travelling
Travelling
Sticky tape
Singing
Singing
Sticky tape Sticky tape
I also love...
Plus many more ...

Reading, drawing, playing the ukulele, blogging, startups, cycling, taking strolls in parks and making people laugh.

Sticky tape Sticky tape
Ninja skillz, I haz it.
Other ninja skills ...

Project management, branding, usability testing, social media management, analytics & tracking, search engine optimization.

 
 

I’ve worked at ...

 
 
Patch Patch Patch
 
 
Button

Singapore Airlines

IT Intern
April - August 2007

 
 
Button

foound

Web Developer &
Community Manager
January - November 2010

 
 
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Gametize

Co-founder &
Chief Media Officer
January 2011 - Present

 

Want to say hello?

Drop me a note at hello@brendanicoletan.com